Lectures 2023
Resilient Hospitality Management
Course name has been changed from “Innovative Hospitality Management”
This course will focus on sustainable and resilient management of society, organizations and companies based on Japanese traditions, philosophy and ethics. In addition, it will delve into the theory and the practice of intangible value of “hospitality”. In doing so, the objective of this class is to clarify the role of “humanity” in this age of digital transformation (an age in which digital information forms the basis of social infrastructure), so that students may acquire the skills and mindset with which to become future leaders. In addition, since this course is part of the curriculum of the Kyoto-Cornell International Collaborative Degree Opportunity (KC-CDO), we will learn both European/American and Japanese/Asian style hospitality, and deepen our understanding of intercultural communication.
This course will proceed in three distinct stages: (1) Philosophy and ethics concerning resilient hospitality management. (2) Resilient hospitality management based on “Tradition and Innovation” (伝統と革新 Dento to Kakushin in Japanese). (3) Application and adaptation to the society/community and future direction. The course will consist of lectures, practical exercises and discussions, and student presentations. In addition, special lectures by experts will be conducted in order to shed light on the multifaceted nature of the current and future state of the field in practice.
Enrollment Information
| When Offered | Fall 2023 Thursday 16: 45-18:15 In person class *Including field work at Ikenobo (池坊) and Taizoin Temple(退蔵院) |
| Language | English |
| Category | Business Practice |
| Syllabi | Kyoto OCW |
Class Schedule
The course will be combined both with frameworks and practical examples. It will also invite guest key lectures to share their experiences on relevant topics for discussion.
The course schedule is as follows:
| 1. | Introduction (Prof. Senko IKENOBO, Porf. HARA) |
| 2~5. | Special Lecture by Daiko MATSUYAMA （Deputy Head Priest of Taizoin) Field trip to Taizoin temple (ZAZEN exercise) |
| 6~9. | Resilient Hospitality Management Tradition and Innovation, How philosophy influences sustainability, The concept of Shuhari (three stages of learning mastery). Tradition and Innovation of Iekbana (including Ikebana practice) Tradition and Innovation of Nishijin Textile |
| 10~14. | Application to Society and Community Application of the concept of Resilient Hospitality Management to the current and future society Application to community business Sanpo-yoshi (Multi-stakeholder management), Cross-cultural communicatio |
| 15. | Summary and wrap-up |
AI and Hospitality
The purpose of this lecture course is to learn the capability of digital technologies such as sensors, IoT, AI or Robotics for the innovation of service and manufacturing industries. Participants consider various aspects of value of services for customers, employees, managers and society with evaluation indicators and learn how technologies could enhance service systems in a comprehensive manner. In this lecture, participants also discuss how human experiences in services are augmented by technologies with some case studies such as restaurants, hotel or healthcare industries. In the groupworks, participants share their ideas and problems to be solved with others.
Enrollment Information
| When Offered | Fall 2023 Friday 16:45-18:15 In person class |
| Language | English |
| Category | Business Practice |
| Syllabi | Kyoto OCW |
Class Schedule (Tentative)
| 1. | Problem structure of service industries: labor shortage, low productivity, lifestyle, workstyle, impact of COVID-19 on industries |
| 2. | Value of services and evaluation indicators: customer satisfaction, employee satisfaction, management indicators |
| 3. | Group work1: challenges and problem structure you want to solve in a certain service industry: value for employee, customer and management |
| 4. | Technologies for services 1: sensing technologies, IoT |
| 5. | Technologies for services 2: AI and big data analysis |
| 6. | Technologies for services 3: Methods and case studies on big data analysis |
| 7. | Technologies for services 4: Robotics, chatbots, ICT, case of hospitality industry |
| 8. | Guest speaker 1 (from industry): Case of excellent services which utilize digital technologies and data |
| 9. | Excellent cases of utilizing digital technologies in some industries |
| 10. | Guest speaker 2 (from academia): Service design and social acceptance for technologies |
| 11. | Groupwork 2: Utilization of digital technologies and data acquired through services |
| 12. | Groupwork 3: (continue) presentation and discussion |
| 13. | Service design in COVID-19 pandemic era: recent trends and discussion |
| 14. | Discussion for the final report: Ideas of utilizing technologies for the innovation of service systems |
| 15. | Summary of the lecture and discussions for final report |
Hospitality Consulting
Recent industry trend in hospitality is that real estate owners (or investor) and asset operators (or hotel companies) are different entities to continue their hotel business in many cases. Accordingly, there often happens conflict of interests between hotel owners and operators and demands for third-party opinions have grown. In this regard, hospitality consultants are required to provide appropriate advice on clients’ hotel investment/development projects from a neutral, objective point of view.
As such, this course is aimed to provide students with an opportunity to learn basic skills in market-research-based hospitality consulting as well as to “virtually experience” an actual consulting project.
After the course, students are expected to become facilitated with the following skill sets:
- (1) Basic understanding on purpose, process, and steps of hotel market research (Market research skill)
- (2) Skills to construct reasonable, fact-based conclusion (Logical thinking skill)
- (3) Skills to create visual and effective presentation materials (Visual presentation skill)
- (4) Skills to make direct and persuasive client presentation (Oral presentation skill)
Enrollment Information
| When Offered | Fall 2023 Monday 13:15-14:45 In person class |
| Language | English |
| Category | Business Practice |
| Syllabi | Kyoto OCW |
Class Schedule
This course is designed to evolve by having students “virtually experience” an actual consulting project in addition to reinforcing with basic consulting and market research methodologies and by learning industry knowledge and latest industry trends from experienced guest lecturers. Consulting assignment during course is conducted by group, perhaps of 4-5 students each.
Initial planned timeline of this course is as indicated bellow. However, students should note that the course schedule is subject to change due to various reasons such as actual progress of the course, availability of guest lecturers, etc:
| 1. | Course orientation: introduction of instructor and students, course overview, and some ice breaking activities. |
| 2. | Announcement on group assignment, and grouping of students for the project work. |
| 3. | Brief review of industry terms related to this course. |
| 4~7. | Overview of hotel market research methodologies including (a) general market analysis, (b) local hotel market analysis, (c) competitive market analysis, and (d) subject property analysis. |
| 8-9. | Guest lecture by experienced industry leader (specific lecturer is to be announced during the course) |
| 10-11. | Mid-term presentation |
| 12. | Guest lecture by experienced industry leader (specific lecturer is to be announced during the course) |
| 13-14. | Final presentation |
| 15. | Summary and wrap-up |